London based independent brand consultancy for CPG brands.
Strategic. Creative. Cultural.
Unlock Your Brand Strengths
✔︎ Future Forecasting ✔︎ Design Strategy ✔︎ Branding ✔︎ Packaging Design
Featured Work
BLACK SHEEP ENERGY DRINK
Strategy • Competitor Analysis • Positioning • Brand Story • Naming • Logo • Packaging Design
ALFA ENERGY DRINK
Coming Soon >>>
SKINEXPERT BY DR. MAX
Logo
Coming Soon >>>
MILLER GENUINE DRAFT
Packaging Design
Ideas First, AI Second
My AI Ethos
Coming Soon >>>
HONEY FROM GOAT’S ORCHARD
Strategy • Brand Story • Naming • Logo • Packaging Design
MILLER GENUINE DRAFT
Packaging Design
HELLO APPLE JUICE
Packaging Redesign • Illustration
BLACK SHEEP ENERGY DRINK
Strategy • Competitor Analysis • Positioning • Brand Story • Naming • Logo • Packaging Design
DR. MAX BEAUTY RANGE
Portfolio Extension • Packaging Design
BLACK SHEEP
Strategy • Competitor Analysis • Positioning • Brand Story • Naming • Logo • Packaging Design
COLGATE
★ Password Protected ★
DR. MAX SUN CARE
Portfolio Extension • Packaging Design
CENTRUM
★ Password Protected ★
COLGATE
★ Password Protected ★
NIVNICE
Strategy • Brand Story • Naming • Logo • Packaging Design
Find Out More >>>
VICKS ZZZQUIL LIMITED EDITION
Logo • Packaging Design
Coming Soon >>>
B1 ENERGY DRINK
Strategy • Competitor Analysis • Positioning • Brand Story • Naming • Logo • Packaging Design
Coming Soon >>>
HABANSKE SKLEPY
Logo • Packaging
Coming Soon >>>
DR. MAX BEAUTY RANGE
Portfolio Extension • Packaging Design
MILADA HORAKOVA
Personal Project
3 Ways We Can
Work Together
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→ Retail & CPG Future Forecasting
→ CPG / FMCG Innovation
→ Brand Strategy
→ Branding
→ Packaging Design
→ Logo & Collateral -
→ Bridging strategy & design
→ Packaging Design
→ Branding -
→ Brand Analysis
→ Brand(ing) Strategy
→ Brand Storytelling
→ Holistic Brand Expression
→ Semiotic Coding
→ Cultural Decoding
→ Portfolio Architecture
Trusted By Teams Behind Global Brands
Spot the gap
→
Break the mold
→
Shape the story
→
Own the shelf
→
Endure
→
Spot the gap → Break the mold → Shape the story → Own the shelf → Endure →
Spot the gap
→
Break the mold
→
Shape the story
→
Own the shelf
→
Endure
→
Spot the gap → Break the mold → Shape the story → Own the shelf → Endure →
Lenka Pavlicova
Bespoke Brand Consultancy
Brand Architect · Packaging Designer
London-based brand futurist with 20+ years shaping CPG brands across EMEA, LATAM, and APAC. My work bridges culture, strategy, and design to build brands that outlive trends.
→ Modern retail is undergoing major transformation.
→ AI and cultural shifts are rewriting the rules.
→ Standing still is not an option.
I decode insights, spot hidden patterns, and translate them into tangible visual stories: from portfolio clarity to breakthrough packaging. Because packaging isn’t “just a wrapper.” It’s the handshake between your brand and your customer. My job? Make that handshake unforgettable.
How Can I Help?
DESIGN STRATEGY ★ BRANDING ★ PACKAGING DESIGN ★ INNOVATION ★ RETAIL FUTURES