Hello Freshly Pressed Apple Juice
Packaging Design | Illustration | Key Visual
THE SECOND BEST SELLING BRAND ON THE CZECH MARKET
A new design clearly communicates the purity, love and care taken during production. It creates a clear point of difference in a competitive market beside juices made from concentrate.
Linea Nivnice is the last purely Czech family run fruit processing company located in the foothills of the White Carpathian Mountains in the Czech Republic. Hello freshly pressed apple juice, is a premium seasonal product made from hand picked apples, from the orchards of local farmers.
This high quality product sits in the long lasting aisle beside juices made from concentrate, therefore clear differentiation was needed.
Together with my client, we agreed on a design shift moving away from the traditional look and feel towards a more natural appealing product.