Privacy Policy

This policy was last updated on the 27 February 2019

What This Privacy Policy Covers

This privacy policy explains what information Lenka Pavlicova (“I”, “me” or “my”) may collect about you, the ways in which I may collect that information, how and why I may use it or share it, and what your rights are in relation to your personal data. (Personal data means any information that can be used to identify an individual - whether at home or at work - including, for example, name, email address, location data and online identifiers.)

UK Data Protection Legislation and my Commitment to You

I am committed to safeguarding and preserving the privacy of my visitors. This Privacy Policy explains what happens to any personal data that you provide to me, or that I collect from you whilst you visit my site. I do update this Policy from time to time so please do review this Policy regularly. Furthermore, I fully endorse and will adhere to all UK data protection legislation including the principles of the UK Data Protection Act 1998 (the “Act”), any subsequent amendments thereto and all legislation implementing the General Data Protection Regulation (Regulation (EU) 2016/679).

How You Consent to this Privacy Policy

By using any of my services (including my website, blog, social media) and by providing me with any personal data, you are consenting to the use of that information as set out in this policy. Please do not send me any information if you do not want it to be used in this way. Please note that if you do not provide certain requested information I may be unable to provide certain of my services to you and you may be unable to access certain content via my website.

Personal data which you provide on behalf of someone else
If you give me information on behalf of someone else, you confirm that the other person has appointed you to act on his/her behalf and has agreed that you can:
1) give consent on his/her behalf to the processing of his/her personal data
2) receive on his/her behalf any data protection notices

How I Obtain Information About You

In running and maintaining my website I may collect and process the following data about you:

1. Information which you provide me
You provide me with personal data when you visit my website, purchase products or services from me, fill in one of my forms on my website, email or phone me, or meet me in person or when you communicate with me by any means. I collect information about your use of my site including details of your visits such as pages viewed and the resources that you access. Such information includes traffic data, location data and other communication data.

2. Information I Collect About You
I collect information about you when you engage with me online or by email, e.g. when you visit my website, open or forward an email sent by me, engage with me on social media networks or when you are served one of my tailored adverts. Information may be collected via cookies and similar technologies, as detailed below.

3. Information I Receive From Other Sources
I may also collect information about you from reputable third parties that operate in accordance with UK data protection legislation or other public sources, if this is permitted by law, such as:

  • social media sites;

  • advertising networks;

  • analytics providers;

  • networking event providers;


I use cookies and similar technology to distinguish you from other users of our site and in our some of our emails. This helps me to provide you with a good experience when you use my site and also allows me to improve my site.

What is a Cookie?

A cookie is a small text file which is sent to and stored on your computer (or other electronic device) to identify you whenever you visit a website. There are many types of cookies but broadly they can be grouped by purpose:

  • strictly necessary e.g. to make a website work;

  • performance e.g. to provide and improve services;

  • functionality e.g. to personalise content when you return to a website;

  • targeting e.g. to deliver tailored advertising to you and to others.

Cookies can also be grouped according to whether they are ‘first-party’ cookies or ‘third-party’ cookies. The difference is that first-party cookies are placed and controlled by the website you are visiting whereas third-party cookies are placed and controlled by a third-party.

How and Why I Use Cookies and Similar Technologies

I use the following cookies and similar technologies:

  • Strictly necessary cookies to verify who you are if and when you log in to my website.

  • Google Analytics cookies for statistical purposes to collect data about website usage. This data does not include personally identifiable information.

  • Google Adwords, Google DoubleClick, Facebook, LinkedIn cookies to determine whether you have performed a specific action when you engage with us via an advertising or email campaign, or visit our website, so that we can select and carefully tailor the products and services that I market to you and improve my web pages, promotions and my communications with you.


How to Manage Cookies and Control your Privacy

Most web browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, please visit and For a video about cookies visit

You can choose to disable cookies in your internet browser but please note that if you delete cookies or decline to accept them you may not be able to use all of the features I may offer, or store your preferences; in addition, some of my web pages might not display properly. If you want to turn off the more invasive cookies but leave most other functionality in working order, then a good option is to turn off third-party cookies using your browser settings.

If you do not want your website visits to be recorded by Google Analytics you can opt-out with the addition of the Google Analytics Opt-out Browser Add-on which is available for Microsoft Internet Explorer 11, Google Chrome, Mozilla Firefox, Apple Safari and Opera.

In addition, I recommend that you check your privacy settings on any site which requires you to register or login, and that you never save your passwords in your browser or on your device, other than in a reputable password management system.

How I Use Your Information

I may use your information:

  • where it is necessary for the preparation or performance of a contract with you;

  • where it is necessary in connection with a professional or legal obligation

  • where you have provided your consent for marketing purposes, so that I can tell you about other products or services that may be of interest to you;

  • to personalise and improve my services to you;

  • to respond to your requests for information and services;

  • if you have a business or professional relationship with us to develop our business relationship with you;

  • if you apply for a job to consider you for freelancing;

  • to conduct research, statistical analysis and behavioral analysis;

  • to compile anonymous statistics, for example, website usage statistics;

  • to customise my website and its content to your particular preferences;

  • to notify you of any changes to my website or to my services that may affect you;

  • to detect and prevent fraud;

  • for other everyday business purposes, such as payment processing and financial account management, contract management, website administration, analytics, corporate governance, reporting and legal compliance;

  • where I otherwise consider such use of your information as not detrimental to you, within your reasonable expectations and necessary to fulfill our legitimate business interests.

Who Your Personal Data May be Shared With

We recognise that your information is valuable and will take all reasonable measures to protect your information while it is in our care (see how below).

Transferring Your Personal Data
In operating my website it may become necessary to transfer data that I collect from you to locations outside of the European Union for processing and storing. By providing your personal data to me, you agree to this transfer, storing or processing. I do our upmost to ensure that all reasonable steps are taken to make sure that your data is treated stored securely.

Your personal data may be transferred to:

  • service providers who process information on our behalf, including providers of information technology, identity management, website hosting and management, data analysis, data back-up, security and storage services;

  • mailing or printing agents, contractors and advisers that provide a service to us or act as our agents; and

  • insurance companies, law enforcement, regulatory, or other government agencies for the purposes of fraud prevention and/or to comply with any legal and regulatory issues and disclosures.

I may also share certain pieces of aggregated, non-personal information about you with third parties. For example, I may provide a third party with information such as the number of users who searched for a particular term or how many users clicked on a particular advertisement. This information does not identify you individually.

I will not disclose your personal information to any other party other than in accordance with this Privacy Policy and in the circumstances detailed below: In the event that I sell any or all of my business to the buyer.


Security and Protection of Your Personal Data

I use reasonable technical, administrative and physical controls to safeguard your personal data from unlawful use and unauthorized disclosure. In all cases I will ensure that any access or transfer of your personal information is compliant with UK data protection law.

Where I use third parties (see above) to provide elements of my service and/or to process data on our behalf they are bound by law or contract to protect your personal data and only use it in accordance.

Unfortunately the sending of information via the internet is not totally secure and on occasion such information can be intercepted. I cannot guarantee the security of data that you choose to send me electronically. Sending such information is entirely at your own risk. If you want detailed information on how to protect your information and your computers and devices against fraud, identity theft, viruses and other online problems you can visit Get Safe Online, which is supported by HM Government and leading businesses.

Data Retention

Personal data which you submit to me will only be retained for as long as is required for the purposes for which it was collected. I will also take into account my need to meet any legal, statutory or regulatory obligations. My need to use or retain your information will be reassessed on a regular basis and information which is no longer required will be disposed of.

Links to Third Party Sites

This privacy policy only addresses the use and disclosure of personal information by me. My website contains links to other websites which may be of interest to you. In addition, I provide social sharing and follow buttons on my website. If you use or follow these links or buttons to any of these third party sites, please be aware that they have their own cookies and privacy policies which I recommend you read. I cannot accept any responsibility for their use of information about you.

Your rights

You have a number of legal rights under applicable data protection legislation in relation to the personal information that I hold about you, including:

  • The right to access (a copy of) particular personal data that I hold about you and certain supplementary information (e.g. the sources from which we acquired the information, the purposes for processing the information and the persons/entities with whom we are sharing the information).

  • I may: 1) refuse to provide details and/or 2) charge a small fee, if relevant legislation allows me to do so, in which case I will provide reasons for my decision as required by law. 3) The right to ask that I erase your information in certain circumstances. Please note that there may be circumstances where you ask me to erase your information but I am legally entitled to retain it.

  • The right to withdraw your consent to the use of your information where I am relying on that consent (for example, you can opt out of receiving marketing messages from us). Please note that I may still be entitled to process your information if I have another legitimate reason (other than consent) for doing so.

  • In some circumstances, you have the right to receive some of your information in a usable format and/or request we transmit that data to a third party where this is technically feasible. Please note that this right of transfer only applies to information which you have provided to us.

  • The right to ask that I update your personal information free of charge, if it is inaccurate or incomplete.

  • The right to request that I restrict the processing of your personal information in certain circumstances. Again, there may be circumstances where you ask us to restrict the processing of your information, but I am legally entitled to refuse that request.

  • The right to make a complaint with the Information Commissioner if, after raising your concern with me and making a privacy complaint, you think that any of your rights have been infringed by me.

You can exercise your rights by contacting me. Please note that I usually act on requests and provide information free of charge. I may however be entitled to refuse to act on a request and I may charge a reasonable fee in relation to my administrative costs if the request is baseless, excessive or repeated.

I will respond to you as soon as I can. This will generally be within one month from the date I receive your request but if your request is going to take longer to deal with I will let you know.

Making a Privacy Complaint

If want to submit a written complaint about how I handle your personal information, please contact me or email me at

If you make a privacy complaint, I will respond to let you know how your complaint will be handled. I may ask you for further details, consult with other parties and keep records regarding your complaint.

Contact and Further Information

If you have any questions or concerns about this privacy policy or the information I hold about you or if you want to submit a written complaint about how I handle your personal information, please contact me or email me at

Changes to my privacy policy

This policy is subject to change from time to time without notice. Changes may be made when my business practices change or when data privacy laws are updated. You should therefore check this policy regularly to ensure that you are aware of any changes.