Client: Linea Nivnice, a.s.

B!ack Sheep Energy Drink

Scope of work:
→ Strategy
→ Competitor Analysis
→ Positioning
→ Brand Story
→ Naming
→ Logo
→ Packaging Design

  • Energy drink sales in the Czech Republic are booming but the shelves are dominated by global giants. Linea Nivnice wanted to challenge that dominance with a homegrown brand that speaks directly to Czech culture and identity.

  • We tapped into an overlooked but deeply felt national truth: Czechs often see themselves as underestimated → a small country in the middle of Europe, competing against bigger players, yet shining brightest when no one expects it. Instead of mimicking the adrenaline-fueled clichés of global energy drinks, we built a brand around resilience, individuality, and pride in going your own way.

  • Black Sheep is not for the crowd. It’s for those who stand apart.
    The design is stripped back, bold, and tattoo-worthy, a symbol of loyalty and inner strength. The brand voice champions underdogs in every field, from extreme sports to quiet concentration. It’s about unlocking hidden power, breaking from comfort, and proving that nothing is impossible.

    Black Sheep is ready to challenge the herd… a uniquely Czech energy drink for anyone who dares to be different.

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