Your valuable brand is in safe hands
What Can I do for you?
End-to-end. Long-term. Human-first.
Design with all the senses in mind: what your brand looks like, feels like, even the emotions it stirs. Because in a world of AI sameness, the brands that win will be the ones that feel human, authentic, and impossible to ignore.
Forget lazy unification and generic templates. Forget solutions that are simple just for the sake of being simple. They’re boring. Forgettable. Soulless.
Instead, we focus on:
Future Vision → Start where you want to be and trace back to your present and past. Understand your brand in full context.
Product Innovation → Stuck on what’s next? I help extend ranges, find gaps, and launch culturally relevant brands.
Brand Definition → Stories with higher purpose, built to resonate with today’s demanding, emotionally-driven customers - lets “vibe”.
Brand Activation → Bridging strategy with visual language. Emotion at the core: quirks, oddities, and details that stick in people’s minds & hearts.
The result?
Brands that not only survive the shelf attention war but win it . Across every touchpoint, from packaging to positioning to innovation pipelines.
How?
It all starts with you...
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Listening & Gathering
We uncover the real issue. From flat sales to portfolio confusion. If the answers aren’t there, we find them. If time is short, we move forward with sharp intuition, like Jobs did.
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From Chaos to Clarity
Shelf, store, online, culture: we map where your brand lives. Context reveals both no-go areas and new opportunities. Semiotics and psychology translate patterns into visuals that stick. Out of chaos comes clarity.
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Visual Language Translated
Strategy becomes assets: subconscious meanings, bold codes, hidden details, and powerful symbols — crafted to capture attention instantly and build lasting stories.
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360° Execution
From artwork to market adaptation, I oversee execution to protect creative integrity. Your brand shows up consistently and powerfully everywhere it matters — flexing seamlessly across channels and cultures.
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Three Ways We Can Work Together
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Three Ways We Can Work Together
• Three Ways We Can Work Together • Three Ways We Can Work Together
FROM LONDON TO THE WORLD
1. CONTRACTOR / FREELANCER
When deadlines tighten and briefs grow complex, that’s where I step in. You’ll get a senior creative who integrates seamlessly with your team, bridges strategy with design, and keeps projects moving without slowing you down.
2. BRAND CONSULTANT
I help mid-size companies find their voice, sharpen positioning, and turn portfolio challenges into growth. From board-level workshops to new product pipelines, I provide the clarity and creative direction you need to compete and win.
3. LOOP
Lenka Pavlicova & Paul Cowley
London & New York
You’ll get a transatlantic duo which two brains works in perfect sync. A team focused on building CPG strategic brands that can flex locally and globally.
Ready to shape your brand’s next chapter?
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Clarify upcoming projects.
Find solutions for long-term challenges, or help write a new brief.
1-hour video consultation
Written outcome summary
Price from £400
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→ Brand Analysis
→ Competitor Analysis
→ Retail & CPG Future Forecasting
→ Positioning
→ Naming
→ Cultural Decoding
→ Brand Storytelling
→ Holistic Brand Expression
→ Semiotic Coding
→ Portfolio Architecture -
→ Brand Identity & Logo Design
→ Brand World
→ Brand Assets
→ Brand Guidelines
→ Retail & CPG Future Forecasting → Collateral
→ Infographics & Iconography
→ Conceptual Design
→ Photography & Art Direction -
→ New Product Development
→ Packaging Design & Redesign
→ Seasonal Product
→ Limited Edition Packaging
→ Visual Portfolio Architecture
→ Packaging Guidelines
→ Photography & Art Direction
→ Illustrauion