Honey From Goat’s Orchard
Expertise:
Brand Strategy | Brand Story | Brand Assets | Naming | Logo | Packaging Design
Subtle play with the Czech language, double meanings, negative space and poster-like storytelling gave this family-run business memorable honey products to make every honey-lover smile.
The beekeeping tradition passed from father to son, combined with a fruit orchard where bees can collect nectar and pollen from all around, produces natural honey with a memorable taste. A small batch of limited-edition jars is filled with pure honey, love, care and fun. Extracting honey is a family ritual: a room filled with the divine scent of honey, the buzz of bees, and children chewing honeycombs as they listen to stories.
Inspired by both the story and the brand name, I combined humorous symbols with striking colours and illustrative design. The complete development created distinctive, scalable brand assets for future growth. This brand stands out in comparison with other local honey sellers.
