Nivnice | Back the Right Horse
Brand Strategy | Brand Story | Naming | Logo | Brand Guidelines | Packaging Design
In a place were rich history, tradition and love for nature are core values, an authentic spirit is born. A hall mark of quality, honesty and a family approach is mirrored in each drop, sip by sip.
As this Spirit was deeply rooted in the owners heart and was one of the first products made on the premises in 1946, a radical redesign to bring this unrecognisable brand back to life was needed.
Seeing opportunities in rich history and traditions I took on board a strategist, copywriter and illustrator to create a new ownable brand, Nivnice.
The new logo brings a clear memorable icon to the Czech market and reflects the true quality of their products.